The Psychologist’s View of UX Design

This article from The UX Bookmark is a snapshot of the psychologist’s view of UX Design.

Psychologist, Dr. Susan Weinschenk takes research and knowledge about the brain, the visual system, memory, and motivation and extrapolates UX principles:

1. People Don’t Want to Work or Think More Than They Have To
2. People Have Limitations
3. People Make Mistakes
4. Human Memory Is Complicated
5. People are Social
6. Attention
7. People Crave Information
8. Unconscious Processing
9. People Create Mental Models
10. Visual System